Picture of Rob Waller

I am an experienced simplification consultant, specialising in information design, service design, and brand experience. I've worked in many sectors, including financial services, government, telecommunications, energy, and retail.

You can check me out on LinkedIn, or a fuller CV is downloadable here.

Upcoming and recent events

13 September 2022 at 1pm. I presented a webinar for the European Association of Science Editors on Layering: a design solution for multiple audiences.

19 October 2022 at 11am: I'm talking to students at my old department at the University of Reading, in one of their Baseline Shift seminars.

27 October 2022: The winners of New Zealand's Plain Language Awards will be announced. I've been one of the judges for a number of years now, and always enjoy their very thorough process.

6 December 2022: I am giving a talk for the European Commission’s Directorate-General of Translation. Every year they run a Clear Writing Week, and I'll be talking about how information design works together with plain language.

7-8 December 2022: I'm chairing a workshop at the WorldCC Foundation Academic Symposium in Rovaniemi, Finland (probably online - I don't think I'll make the journey). It's on 'Proactive contract design for better business and social outcomes'. It relates to my work on legal information design that makes contracts and business relationships clearer.

Current roles and activities

I coordinate the Simplification Centre, a not-for-profit social enterprise that helps organisations develop clearer communications.  I teach and run workshops for design students – recently I've been at the Royal College of Art, Brunel University, UCA Epsom, Aalto University (Finland), Danube University Krems (Austria) and the Academy of Fine Arts, Katowice (Poland).

My background

I studied and later taught typography and graphic communication at the University of Reading, with a doctorate for work on the relationship between typography and language. My academic career has included research into learning from text for the Open University, founding and editing Information Design Journal, organising many conferences, and chairing the Information Design Association.

In 1988 I started Information Design Unit and, with business partner David Lewis, grew it to become the UK's largest information design agency. It was acquired by WPP plc in 2001, and become part of the multidisciplinary branding agency Enterprise IG (now renamed The Brand Union) – one of the world's largest, with over 20 offices.