I am an experienced simplification consultant, specialising in information design, service design, and brand experience. I've worked in many sectors, including financial services, government, telecommunications, energy, and retail.

I am also Director of the Simplification Centre, a not-for-profit social enterprise that helps organisations develop clearer communications. And I am a Visiting Research Fellow at the Helen Hamlyn Centre for Design, Royal College of Art.

My background: I studied and later taught typography and graphic communication at the University of Reading, with a doctorate for work on the relationship between typography and language, My academic career has included founding and editing Information Design Journal, organising many conferences, and chairing the Information Design Association.

In 1988 I started Information Design Unit and, with business partner David Lewis, grew it to become the UK's largest information design agency. It was acquired by WPP plc in 2001, and become part of the multidisciplinary branding agency Enterprise IG (now renamed The Brand Union) – one of the world's largest, with over 20 offices.